Volkswagen India announces the introduction of its customer community initiative ‘Volkswagen Experiences’ for customers and fans of the Brand

Volkswagen India today introduced its new community centric initiative ‘Volkswagen Experiences’, a program that has been designed to bring customers and fans of the Brand together for a more enriching experience with Volkswagen. With the commencement of ‘VWe’, Volkswagen India has also rolled out ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’ that will offer customers a curated lifestyle, self-driving expedition across the Himalayas and into Ladakh.

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Because owning a Volkswagen goes beyond just driving it. It’s an experience and a lifestyle in itself. As a customer centric brand have always endeavored to engage with our
buyers and fans across the market. Today we are proud to introduce our latest initiative of Volkswagen Experiences that is envisioned to give the vast Volkswagen Community in India a platform to pursue enriching experiences with the Brand. The
thought behind this initiative is to engage with customers and fans alike while delivering superlative experiences of the brand fundamentals that make owning and driving a Volkswagen a truly unique experience.”

The inaugural chapter of Volkswagen Experiences is set to commence in June with an exhilarating five-night, six-day drive across the Himalayas that will be conducted as two separate expeditions. This self-driving adventure will kick off from Chandigarh
on June 9, winding its way up the majestic Himalayas, through the breathtaking Spiti Valley and into Ladakh. Following this, a second expedition will depart from Leh on June 18, retracing the route back to Chandigarh and concluding on June 23.

Participants can register for VWe by registering on and participating in this memorable expedition.

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